10 Tips for Selling on the Web
1) Make
sure your site is easy to find.
2) Keep your site’s design clean and simple.
3) Make your site easy to navigate.
4) Provide a navigation bar on the home page and, ideally, on all subsequent pages.
5) Sell your products; don’t just list them.
6) Match or beat competing sites’ prices.
7) Provide clear and accurate information on your products and services.
8) Have a “Tell a Friend” feature to encourage viral marketing.
9) Make your e-commerce site secure and safe.
10) Ask customers to “opt in” on receiving emails and other promotions from your company.
2) Keep your site’s design clean and simple.
3) Make your site easy to navigate.
4) Provide a navigation bar on the home page and, ideally, on all subsequent pages.
5) Sell your products; don’t just list them.
6) Match or beat competing sites’ prices.
7) Provide clear and accurate information on your products and services.
8) Have a “Tell a Friend” feature to encourage viral marketing.
9) Make your e-commerce site secure and safe.
10) Ask customers to “opt in” on receiving emails and other promotions from your company.
Not savvy with internet?
Click here for the summary of web lingos.
No marketing plan is complete without an online component.
That’s because, increasingly, this is where your customers are – online, on the Internet.
1 in 4 consumers indicated that they spend more time online because of the tough economy, and 53% of consumers said they spend some time shopping online.
(Source: Pricegrabber.com – Mar 25, 2009 “Economic Climate Shifts Consumers Online” )
One of the most important benefits of online marketing is that’s measurable and immediate!
A properly designed website:
- Builds your brand
- Provides credibility
- Motivates and encourages prospects to buy
- Provides information about your business
- Allows you to present detailed information about your products and/or services.
- Depending on your business, your customer could purchase directly from your site. Allowing you to be "Open" 24/7/365!